Typeface Design

Luia was designed in 2020 in Toronto by Yuling Zhang. Sparkle and curvy, Luia is a display typeface, useful for headlines, or short to medium length texts. From the adventurous eye of the cut of lowercase like ‘h’ to the sparkle ‘j’, Luia features delicate hairlines for maximum contrasts. The name “Luia” comes from a river located in Mozambique, Southern Africa.