Duan Wu Festival Brand Identity

Visual Identity, Branding

This serie was created for a traditional Chinese festival called Duan Wu. With a history of over 2,000 years, the Duan Wu Festival, also known as Dragon Boat Festival, is steeped in tradition and legend. The holiday commemorates Qu Yuan, a Chinese poet and patriot. Many traditional customs and activities are held on the specified day by people in China. Dragon boat racing and eating Zongzi are the central customs of the festival.

The identity of the festival is expressed through multiple deliverables, such as posters, motion advertisements, digital and print tickets, press passes, a website and finally a fold-out brochure. The bilingual nature of the festival is showcased in all of the deliverables.